Digital

Web2day - The end of massive advertising

Publié le : 24 mai 2018

Pour cette 10ème édition du Web2day, le Mediacampus vous accueille dans son tout nouveau forum pour plusieurs conférences.

Parmi elles : "The end of massive advertising, welcome in the conversation era" avec Simon Robic, product manager chez iAdvize. 

The first online ad banner had a massive 44% click rate. 20 years later, 30% of the Internet users installed an ad blocker. We are living the end of massive advertising. So how can I reach my objectives, as a brand? By entering in the conversation era and make a good use of the more than 4 billions messaging users in world.


Catégories
Innovation