BACHELOR’S DEGREE COURSE

BACHELOR’S DEGREE COURSE IN COMMUNICATION AND MEDIA (3 years’ higher education)

The pedagogy of Audencia SciencesCom's Bachelor’S Degree course in Communication and Media (1st year) enables rigorous academic learning while acquiring professional expertise and skills. The bachelor's degree course emphasizes thinking and professional application, which are both applied to communications and media-related professions. The most current issues are at the heart of its training (digital technology, social network, international issues, global responsibility, sustainable development, etc.). Personal development is also a key area of focus in the training Students benefit from personalized coaching to guide them in building their career plan. With Audencia SciencesCom's bachelor's degree course program, students can obtain the Level 2 "Communications Manager" certification, which is recorded in the National Directory of Professional Certifications (RNCP), on request, if they decide not to pursue the master's degree course.

  • Admission criteria : Applicants must hold an associate degree or be in the process of preparing for one
  • Selection : Analysis, reflection and synthesis test + general knowledge test + English test + personal interview + group interview + Oral English proficiency test
  • Tuition fee : €6,700
  • Next session(s): Saturdays: 16 January, 5 March and 28 May 2016 (Final registration deadline one week before)

 

Program

Information and communication sciences: human and social sciences approach

  • Semiotics and linguistics
  • Sociology and history of communication and the media
  • Social psychology

Information and communication sciences: contemporary challenges and debates

  • Communication ethics in the contemporary world
  • Intercultural communication
  • Communication, media and politics

Communication policies: tools and methods

  • Writing techniques: journalistic writing
  • Oral expression and animation techniques
  • Information monitoring
  • Visualization and computer graphics techniques
  • Desktop tools

 

Cross-company projects

  • Integration seminar

Workshops (video, radio, blog, code)

Management projects and principles

  • Solidarity campaign project
  • Marketing and advertising
  • Principles of financial management - Business Plan
  • Entrepreneurial project and business plan

Professional coaching

  • Thinking of your professional future
  • Jobs conferences

International dimension

  • English for professional purposes
  • Second foreign language

 

Cross-company projects

  • Integration seminar

Workshops (video, radio, blog, code)

Management and strategy

  • Digital communication of the company
  • Company communication plan methodology
  • Events communication and public relations for the company

©Micro-agence communication plan

Management and strategy

  • Digital brand communication
  • Brand communication plan methodology
  • Events communication and public relations for the brand

©Micro-agence communication plan

Management and strategy

  • Media ecosystem
  • Fundamentals of web journalism
  • Digital communication and content production

©Micro-agence content production