MASTER'S DEGREE COURSE

MASTER'S DEGREE COURSE IN COMMUNICATION AND MEDIA (EQUIVALENT TO 5 YEARS OF HIGHER EDUCATION, CERTIFIED BY THE FRENCH MINISTRY OF HIGHER EDUCATION AND RESEARCH)

The master's degree course in communication and media (2nd and 3rd year) at Audencia SciencesCom offers students a complete training path in communication and media to prepare them for quality professional integration. Audencia SciencesCom combines rigor and academic excellence and numerous professional applications to guarantee a high-level training that meets the expectation of companies.

This is a two-year master's program, which allows students to acquire the skills expected in the media and communications fields:

  • multidisciplinary knowledge (communication and information sciences, strategy and management of companies, agencies, communities, etc.),
  • an expertise, that is, being immediately operational and ready to evolve,
  • behavioral skills, that is, being adaptable, a good listener, having decision-making skills and the ability to bring people together. 

 

The Master’s Degree course has been given the Bac+5 status by the French Ministry of Higher Education and Research.

  • Admission criteria : Applicants must hold a three or four-year bachelor's degree (Bac+3 or Bac+4) or be in the process of preparing for one.
  • Selection : Analysis, reflection and synthesis test + general knowledge test+ English test + personal interview + group interview + Oral English proficiency test
  • Tuition fee : Year 1: €7,600 (external), €7,350 (internal = students pursing studies at SciencesCom) / Year 2: €8,350 (external), €7,250 (internal), Year 2 apprentices €2,750 
  • Next session(s): Saturdays: 16 January, 5 March and 28 May 2016 (Final registration deadline one week before)

Program

Solidify skills and knowledge

The first year is vital. Its aim is to solidify the skills and knowledge base in media and communication with a six-month professional mission.

Information and communication sciences:theoretical approach

Communication policies: methods and strategies

  • Study methods applied to communication and the media
  • Research and information watch
  • Community management
  • Law applied to communication and the media
  • Professional expression technique
  • Introduction to Indesign and graphic chain
  • Desktop tools 

Organization theories: communicational approach

Research paper

  • Research paper methodology

Professional coaching

  • Career plan and self-awareness
  • Professional cultural conferences
  • Jobs conferences 

International dimension

  • English
  • Second foreign language 

Cross-company projects

  • Workshops (video, radio, blog, code)
  • Projects (Défi L'Express, Télénantes)
  • Pre-opening seminar

Integration seminar

Management and strategy

  • Managing corporate and institutional communication
  • Managing internal communities
  • Creating and managing editorial tools
  • Press relations applied to companies and institutions

©Micro-agence survey methodology

©Micro-agence editorial project

Research and information watch

Specialization conferences

Management and strategy

  • Consumer behavior
  • Brand management
  • Creation of advertising solutions
  • Press relations applied to the brand

©Micro-agence survey methodology

©Micro-agence advertising project

Research and information watch

Specialization conferences

Management and strategy

  • Economy global media
  • Management and editorial marketing
  • Typology of media writing
  • Video for the Web

©Micro-agence survey methodology

©Micro-agence media innovation

Research and information watch

Specialization conferences

  • Relationship marketing
  • Brand content
  • Culture et pratiques publicitaires
  • Communication publique
  • Communication environnementale
  • La politique : discours et couverture médiatique
  • Production audiovisuelle
  • Data literacy
  • Community management
  • Art, culture et communication
  • Communication et sport
  • Techniques d'écriture journalistique
  • International press relations
  • Public opinion and mass media
  • Entrepreneuriat

Employability

The second year is decisive: it focuses on students perfecting their craft with a focus towards professional integration. Students also develop the international dimension of their career path.

Information and communication sciences: epistemological approach

Communication policies: strategies and management

  • Strategic communication 
  • Critical marketing
  • Media and scientific watch

Organization theories: managerial approach

Research paper

  • Research paper methodology

Professional coaching

  • Career plan
  • Professional conferences

International dimension

  • English
  • Second foreign language 

Cross-company projects

  • Workshops (video, radio, blog, code)
  • Integration seminar

Management and strategy

  • Management of the communication function
  • Producing and analyzing corporate speech
  • Sensitive communication

©Micro-agence communication strategy

Management and strategy

  • Strategic planning
  • Creative advertising in the brand's digital ecosystem
  • Creativity and brand communication

©Micro-agence creativity and brand communication

Management and strategy

  • Strategic dimension of surveys applied to the media
  • Digital media strategy
  • Business model media


©Micro-agence digital media strategy

 

 

  • Sémiologie, communication et image
  • Les enjeux de la communication humanitaire
  • Marketing territorial et city branding
  • Stratégies de référencement
  • Media strategy and media planning
  • Communication et milieu carcéral
  • Intercultural communication
  • Brand activation
  • Innovation and creativity
  • Social media and global impact
  • Mass media, political communication and elections
  • PR and communication in a global context
  • Entrepreneuriat et business plan

Les parcours

En complément des trois spécialisations (Communication de marque, Communication des entreprises et des institutions et médias), SciencesCom propose 11 parcours aux étudiants du Cycle master.

Il s’agit de combinaisons (optionnelles) de spécialisations et de cours électifs, pour des projets professionnels spécifiques.

Ils se composent de la manière suivante :

Les Parcours proposés :

  1. Communication Publique et Territoires
  2. Communication corporate : influence et réseaux
  3. Communication RSE
  4. Political Communication
  5. Marque et parcours d’achat du consommateur
  6. Brand Management
  7. Production de contenus et Brand Content
  8. Innovation & entrepreneuriat en communication et médias
  9. Management des communautés médias
  10. Stratégie et marketing médias
  11. Management de la production de contenu