Work-study alternation

WORK-STUDY PROGRAM - LEARNING SPECIALIZATION “MANAGER IN DIGITAL STRATEGY"

The development of digital technology has upset the communication practices of organizations. The objective of this training is therefore to offer the keys to analyzing digital challenges and provide the necessary expertise to create and implement a digital strategy. It aims to welcome students passionate about communication and the media, and who demonstrate a particular motivation for digital technology. 

At Audencia SciencesCom the master’s degree cycle through apprenticeship is a 28-month program: Six months of full-time training at school, six months internship in a company, six months studying abroad and 12 months, alternating between work and study.

Program

Epistemology of information and communication sciences

History and sociology of digital technology

Digital technology, internal communication, management and organization

Digital technology and corporate communication: reputation challenges

Crisis and social media communication challenges 

Communication, brand and consumption in the digital era

Digital ethics

Research paper

Strategic analysis methodology

Managing a digital project

Economy of a digital project

Audience, evaluation and dashboard

Digital technical culture 

Web design

Digital identity and online reputation

Community management

Referencing

Monitoring devices

Content production

English

Public speaking 

Self-awareness Knowledge of the digital professions and professional project

Personal digital troubleshooting and digital toolkit