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Communications officer

Communications officers implement communication actions with a company, a community or an organization (e.g. Association or NGO). To accomplish this and under the responsibility of the communications director, who ensures oversight, they create and manage the tools aimed at promoting the company’s image, such as company brochures, newsletters and websites. They draft press kits and press releases. They may also create an advertising campaign and organize events, seminars, open days, exhibitions, trips, etc. 

They are required to oversee the different service providers, from the advertising agency to the event organizer. Great versatility is required for this function. According to the size of the structure, communications officers fall under the responsibility of a communications director or manager, or may even report to the organization’s executive management. In this case, there are communication actions for internal as well as external purposes.

The different functions:

A communications department most often includes various functions that are distinguishable by the levels of responsibility and sectors of activity. This is more so the case if the structures are large.

Communications Director:

They act as real strategists and define the company’s communication policy in coordination with its Executive Management. They must know how to manage and motivate their team, as well as coordinate communication actions. 

Communications Manager :

Under the strict responsibility of the communications director, they create and implement the chosen communication policy. The communications officers assist them in carrying out their tasks.

Gross Annual Salary: up to 30,500 euros. Externally: They maintain a permanent relationship with the media and outside public (clients and suppliers).Their duty consists in thinking of and creating tools to promote the company in the business world. Internally: They design and implement communication directly within the company itself. They know how to understand employees’ expectations and how they will react to the policies and decisions of the managers. 

Their role is to facilitate the implementation of decisions, get employees involved and motivated, as well as to inform all the company’s players by supervising the different information supports.