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Patronage Manager

Today, some companies play the patronage card by supporting artists, athletes or charities.

Their aim? To illustrate the company’s ethical values but, above all, to enhance its image.

Internally, patronage managers choose to assist certain projects according to the corporate culture. 

In agreement with the company’s executive management, they offer financial or material support.

Players in corporate strategy, patronage managers assess the long-term interest of partnerships. 

In fact, the key factor lies in the choice of event. Acting within the framework of a corporate foundation, they act as mediators with the partners. In the cultural field, it is referred to as patronage, sponsorship for the audiovisual and sport fields, while for the humanitarian sector it is referred to as solidarity patronage. However, if patronage takes after generosity, sponsoring pertains mainly to the act of advertising.