The pedagogy of Audencia SciencesCom's Bachelor’S Degree course in Communication and Media (1st year) enables rigorous academic learning while acquiring professional expertise and skills. The bachelor's degree course emphasizes thinking and professional application, which are both applied to communications and media-related professions. The most current issues are at the heart of its training (digital technology, social network, international issues, global responsibility, sustainable development, etc.). Personal development is also a key area of focus in the training Students benefit from personalized coaching to guide them in building their career plan. With Audencia SciencesCom's bachelor's degree course program, students can obtain the Level 2 "Communications Manager" certification, which is recorded in the National Directory of Professional Certifications (RNCP), on request, if they decide not to pursue the master's degree course.