The master's degree course in communication and media (2nd and 3rd year) at Audencia SciencesCom offers students a complete training path in communication and media to prepare them for quality professional integration. Audencia SciencesCom combines rigor and academic excellence and numerous professional applications to guarantee a high-level training that meets the expectation of companies.
This is a two-year master's program, which allows students to acquire the skills expected in the media and communications fields:
The Master’s Degree course has been given the Bac+5 status by the French Ministry of Higher Education and Research.
Next session(s): Saturdays: 16 January, 5 March and 28 May 2016 (Final registration deadline one week before)
The first year is vital. Its aim is to solidify the skills and knowledge base in media and communication with a six-month professional mission.
Information and communication sciences:theoretical approach
Communication policies: methods and strategies
Organization theories: communicational approach
Research paper
Professional coaching
International dimension
Cross-company projects
Integration seminar
Management and strategy
©Micro-agence survey methodology
©Micro-agence editorial project
Research and information watch
Specialization conferences
Management and strategy
©Micro-agence survey methodology
©Micro-agence advertising project
Research and information watch
Specialization conferences
Management and strategy
©Micro-agence survey methodology
©Micro-agence media innovation
Research and information watch
Specialization conferences
The second year is decisive: it focuses on students perfecting their craft with a focus towards professional integration. Students also develop the international dimension of their career path.
Information and communication sciences: epistemological approach
Communication policies: strategies and management
Organization theories: managerial approach
Research paper
Professional coaching
International dimension
Cross-company projects
Management and strategy
©Micro-agence communication strategy
Management and strategy
©Micro-agence creativity and brand communication
Management and strategy
©Micro-agence digital media strategy
En complément des trois spécialisations (Communication de marque, Communication des entreprises et des institutions et médias), SciencesCom propose 11 parcours aux étudiants du Cycle master.
Il s’agit de combinaisons (optionnelles) de spécialisations et de cours électifs, pour des projets professionnels spécifiques.
Ils se composent de la manière suivante :
Les Parcours proposés :