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Post-Bac+2 curriculum

Post-Bac+2 curriculum

After completing their baccalaureate plus two years of higher education (referred to as Bac+2 in France), students admitted into Audencia SciencesCom (communications and media programmes) enter their first year of a three-year programme culminating in a Bac+5 (baccalaureate plus five years of higher education) certified by the Ministry of Higher Education, Research and Innovation (Ministère de l'Enseignement Supérieure, de la Recherche et de l’Innovation).

As the industry evolves, Audencia SciencesCom’s generalist approach to communications and media and its range of majors and specialisms provide the communication professionals we train not only with a solid theoretical foundation, but also the skills expected of them in the professional world.

  • Admission requirements: Must have or be about to obtain a Bac+2 (baccalaureate plus two years of higher education) (e.g. BTS - technician certificate, DUT - undergraduate diploma in technology, CPGE - higher school preparatory classes, L2 - two-year undergraduate diploma, etc.).

  • Selection: Exam focusing on analysis, reflection and synthesising information + general culture exam + English exam + individual interview + group interview + oral English skills. Click here for more information about the exams.

  • Exam dates for 2020:
    - Saturday, 25 January 2020
    - Saturday, 14 March 2020
    - Saturday, 16 May 2020

  • Registration for the 2020 exam opens on Monday, 28 October 2019.

 

 

Programme

The first year at Audencia SciencesCom (communications and media programmes) allows students to engage in rigorous academic study while building up practical expertise and professional skills.

Information and communication sciences: Human and social science methodologies, contemporary issues and debates

  • Semiotics and linguistics
  • The ethics of communication in the modern world
  • The sociology and history of communication and media
  • Social psychology, communication and media
  • Intercultural communication
  • Communication, media and politics

Communication policies: tools and methods

  • Writing techniques: journalism
  • Techniques for public speaking and presenting
  • Monitoring information
  • Techniques for visualisation and infographics
  • Office automation tools

Projects and principles of management

  • Marketing and advertising
  • Principles of financial and budgetary management

Professional learning support

  • Thinking about your future career
  • Conferences on professions

International

  • Business English
  • Foreign language 2 (optional: Spanish or German)

Cross-disciplinary projects

  • Integration seminar
  • Workshops (e.g. videos, blogs, radio, photography, journalism, storytelling, etc.)

From September to December, students will create a communication campaign for a non-profit organisation:

  • Comité National contre le Tabac (National Committee against Smoking)
  • Banque Alimentaire (food bank)
  • Action contre la Faim (Action Against Hunger)
  • La compagnie des aidants (a support network for care-givers)
  • Eau et Vie (dedicated to improving people’s living conditions)
  • Tout le monde contre le cancer (cancer support organisation)
  • Toit à moi (dedicated to helping the homeless)
  • Etc.

In this project, students will create a company specialising in communication or media in order to build their creative and entrepreneurial skills. Throughout the project, they will be supported by professionals working in communication, online media and company creation.

The internship is an essential part of students’ education. It lasts three months (in France or abroad) and allows the first-year students at Audencia SciencesCom (communications and media programmes) to acquire quality professional experience.

Examples of first-year internships:

  • Community manager / Marie-Claire Group
  • Communication manager / CIC Ouest
  • Assistant project manager / Gulfstream Communication agency
  • Communication assistant / Fédération Française de Handball (French Handball Federation)
  • Communication assistant / Maisons du Monde
  • Assistant advertising manager / Havas Worldwide Paris
  • Web division assistant / ARTE France

The second year is crucial. It focuses on strengthening students’ foundational skills and knowledge in communication and media.

Information and communication sciences: theory

Communication policies: methods and strategies

  • Applied study methods in communication and media
  • Professional communication techniques (research and media monitoring)
  • Introduction to InDesign and the design process
  • E-learning and office automation tools
  • Communications and media law
  • Social media management
  • Introduction to coding: the essentials of web development

Organisational theory: the communication approach

Dissertation methodologies

Professional learning support

  • Careers and getting to know yourself
  • Conferences on professional and work cultures

International

  • English
  • Foreign language 2

Cross-disciplinary projects

  • Workshops (e.g. videos, blogs, radio, photography, journalism, storytelling, etc.)
  • Orientation seminar
  • Integration seminar

During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:

  • Art and culture
  • Politics and civics
  • Sports and health
  • Tourism and the environment
  • Science and industry
  • Social and sensitive causes

During this term, Audencia SciencesCom (communications and media programmes) encourages students to explore other professional activities and new horizons and environments in order to nurture their curiosity, which is an essential trait in the professions they are pursuing.

There are three options:

  • Term abroad as part of a student exchange programme
  • Internship abroad
  • Work-study term in Audencia’s Grande Ecole Programme (a Grande Ecole is a highly selective higher education establishment in France) specialising in HR, marketing, audio-visual production, etc.

Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.

Internships are key parts of students’ education. During their second year, they help them to reflect on their choice of profession.The business internship lasts eight to twelve weeks and takes place between the student’s second and third year. It is strongly recommended for students who have no previous business experience.

Examples of second year internships:

  • Digital CSR communication assistant / Maisons du Monde
  • Digital working assistant / BNP Paribas
  • Account manager assistant / Publicis Luxe
  • Community manager / iAdvize
  • Communication assistant / Radio France

The third year is a pivotal moment that focuses on advanced training designed to help students enter the workforce.

Specialist majors: To complement their particularly well-rounded foundation, students will choose a major in their third year which will enable them to deepen their knowledge and skills in a specific subject. Thanks to this approach, students specialise in a single communications and media area and shape their timetable to best suit their career objectives.

Organisations’ reputation and influence

This major focuses on organisations that regularly communicate and takes an in-depth look at strategies used by companies, charities, public institutions, communities and the communication agencies that advise them. By pursuing this major, future communication professionals will learn how to perform tasks relating to reputation, crisis communication, lobbying, consultancy, brand strategy, media strategy, employer branding, public relations, online reputation, and so on.

Target audience experience and engagement

This major focuses on users or clients and takes an in-depth look at engagement strategies used by brands and the organisations and agencies which support them, as well as the experience they share with their target audiences around services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks relating to in-house communication, events, coordinating social networks and communities, advertising, strategic planning, the user/client experience, support for change, and so on.

Media and content production

This major focuses on messaging and takes an in-depth look at editorial strategies used by organisations (e.g. companies, charities, public institutions and communities), from content production to distribution and monetisation.By pursuing this major, future communication professionals will learn how to perform tasks relating to brand content, journalism, storytelling, web and audio-visual production, distribution, copywriting, media economics, and so on.

Content, experience and target audience engagement (work-study programme)

This major focuses on editorial choices for the engagement strategies used by brands, organisations and agencies, as well as on the experience they offer to and share with their target audiences around products or services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks which combine content production and distribution with event organisation and community coordination (e.g. clients, press, social networks, etc.).

During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:

  • Art and culture
  • Politics and civics
  • Sports and health
  • Tourism and the environment
  • Science and industry
  • Social and sensitive causes

Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.

The final internship takes place in the third year and is designed to enable students to become a full part of a workplace setting.

Examples of final internships:

  • Press and influence division assistant / Chanel
  • Advertising manager / BETC
  • Events communication manager / Alliance Française Los Angeles
  • Assistant brand manager / Canal+
  • In-house communication manager / Air Tahiti Nui
  • Editorial coordinator / M6
  • Digital, press and media communication assistant / Danone
  • Assistant project manager in communication, media and advertising / Hermes


Work-study curriculum

Students have the option to complete their entire master’s degree as a work-study programme.

For 24 months, students spend four days in a business and one day in classes under a vocational training or apprenticeship contract.

Work-study programme students explore international communication issues, specifically during a European learning trip dedicated to innovative media and organisations.

The number of spots available in the work-study programme is limited. Contact us for more information.