After completing their baccalaureate plus two years of higher education (referred to as Bac+2 in France), students admitted into Audencia SciencesCom (communications and media programmes) enter their first year of a three-year programme culminating in a Bac+5 (baccalaureate plus five years of higher education) certified by the Ministry of Higher Education, Research and Innovation (Ministère de l'Enseignement Supérieure, de la Recherche et de l’Innovation).
As the industry evolves, Audencia SciencesCom’s generalist approach to communications and media and its range of majors and specialisms provide the communication professionals we train not only with a solid theoretical foundation, but also the skills expected of them in the professional world.
The first year at Audencia SciencesCom (communications and media programmes) allows students to engage in rigorous academic study while building up practical expertise and professional skills.
Information and communication sciences: Human and social science methodologies, contemporary issues and debates
Communication policies: tools and methods
Information and communication sciences: Human and social science methodologies, contemporary issues and debates
Communication policies: tools and methods
Projects and principles of management
Professional learning support
International
Cross-disciplinary projects
Projects and principles of management
Professional learning support
International
Cross-disciplinary projects
From September to December, students will create a communication campaign for a non-profit organisation:
In this project, students will create a company specialising in communication or media in order to build their creative and entrepreneurial skills. Throughout the project, they will be supported by professionals working in communication, online media and company creation.
The internship is an essential part of students’ education. It lasts three months (in France or abroad) and allows the first-year students at Audencia SciencesCom (communications and media programmes) to acquire quality professional experience.
Examples of first-year internships:
From September to December, students will create a communication campaign for a non-profit organisation:
In this project, students will create a company specialising in communication or media in order to build their creative and entrepreneurial skills. Throughout the project, they will be supported by professionals working in communication, online media and company creation.
The internship is an essential part of students’ education. It lasts three months (in France or abroad) and allows the first-year students at Audencia SciencesCom (communications and media programmes) to acquire quality professional experience.
Examples of first-year internships:
The first year at Audencia SciencesCom (communications and media programmes) allows students to engage in rigorous academic study while building up practical expertise and professional skills.
The second year is crucial. It focuses on strengthening students’ foundational skills and knowledge in communication and media.
Information and communication sciences: theory
Communication policies: methods and strategies
Organisational theory: the communication approach
Dissertation methodologies
Professional learning support
International
Cross-disciplinary projects
During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:
During this term, Audencia SciencesCom (communications and media programmes) encourages students to explore other professional activities and new horizons and environments in order to nurture their curiosity, which is an essential trait in the professions they are pursuing.
There are three options:
Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.
Information and communication sciences: theory
Communication policies: methods and strategies
Organisational theory: the communication approach
Dissertation methodologies
Professional learning support
International
Cross-disciplinary projects
Internships are key parts of students’ education. During their second year, they help them to reflect on their choice of profession.The business internship lasts eight to twelve weeks and takes place between the student’s second and third year. It is strongly recommended for students who have no previous business experience.
Examples of second year internships:
During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:
During this term, Audencia SciencesCom (communications and media programmes) encourages students to explore other professional activities and new horizons and environments in order to nurture their curiosity, which is an essential trait in the professions they are pursuing.
There are three options:
Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.
Internships are key parts of students’ education. During their second year, they help them to reflect on their choice of profession.The business internship lasts eight to twelve weeks and takes place between the student’s second and third year. It is strongly recommended for students who have no previous business experience.
Examples of second year internships:
The second year is crucial. It focuses on strengthening students’ foundational skills and knowledge in communication and media.
The third year is a pivotal moment that focuses on advanced training designed to help students enter the workforce.
Specialist majors: To complement their particularly well-rounded foundation, students will choose a major in their third year which will enable them to deepen their knowledge and skills in a specific subject. Thanks to this approach, students specialise in a single communications and media area and shape their timetable to best suit their career objectives.
Organisations’ reputation and influence
This major focuses on organisations that regularly communicate and takes an in-depth look at strategies used by companies, charities, public institutions, communities and the communication agencies that advise them. By pursuing this major, future communication professionals will learn how to perform tasks relating to reputation, crisis communication, lobbying, consultancy, brand strategy, media strategy, employer branding, public relations, online reputation, and so on.
Target audience experience and engagement
This major focuses on users or clients and takes an in-depth look at engagement strategies used by brands and the organisations and agencies which support them, as well as the experience they share with their target audiences around services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks relating to in-house communication, events, coordinating social networks and communities, advertising, strategic planning, the user/client experience, support for change, and so on.
Media and content production
This major focuses on messaging and takes an in-depth look at editorial strategies used by organisations (e.g. companies, charities, public institutions and communities), from content production to distribution and monetisation.By pursuing this major, future communication professionals will learn how to perform tasks relating to brand content, journalism, storytelling, web and audio-visual production, distribution, copywriting, media economics, and so on.
Content, experience and target audience engagement (work-study programme)
This major focuses on editorial choices for the engagement strategies used by brands, organisations and agencies, as well as on the experience they offer to and share with their target audiences around products or services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks which combine content production and distribution with event organisation and community coordination (e.g. clients, press, social networks, etc.).
During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:
Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.
The final internship takes place in the third year and is designed to enable students to become a full part of a workplace setting.
Examples of final internships:
Organisations’ reputation and influence
This major focuses on organisations that regularly communicate and takes an in-depth look at strategies used by companies, charities, public institutions, communities and the communication agencies that advise them. By pursuing this major, future communication professionals will learn how to perform tasks relating to reputation, crisis communication, lobbying, consultancy, brand strategy, media strategy, employer branding, public relations, online reputation, and so on.
Target audience experience and engagement
This major focuses on users or clients and takes an in-depth look at engagement strategies used by brands and the organisations and agencies which support them, as well as the experience they share with their target audiences around services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks relating to in-house communication, events, coordinating social networks and communities, advertising, strategic planning, the user/client experience, support for change, and so on.
Media and content production
This major focuses on messaging and takes an in-depth look at editorial strategies used by organisations (e.g. companies, charities, public institutions and communities), from content production to distribution and monetisation.By pursuing this major, future communication professionals will learn how to perform tasks relating to brand content, journalism, storytelling, web and audio-visual production, distribution, copywriting, media economics, and so on.
Content, experience and target audience engagement (work-study programme)
This major focuses on editorial choices for the engagement strategies used by brands, organisations and agencies, as well as on the experience they offer to and share with their target audiences around products or services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks which combine content production and distribution with event organisation and community coordination (e.g. clients, press, social networks, etc.).
During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:
Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.
The final internship takes place in the third year and is designed to enable students to become a full part of a workplace setting.
Examples of final internships:
The third year is a pivotal moment that focuses on advanced training designed to help students enter the workforce.
Specialist majors: To complement their particularly well-rounded foundation, students will choose a major in their third year which will enable them to deepen their knowledge and skills in a specific subject. Thanks to this approach, students specialise in a single communications and media area and shape their timetable to best suit their career objectives.
Students have the option to complete their entire master’s degree as a work-study programme.
For 24 months, students spend four days in a business and one day in classes under a vocational training or apprenticeship contract.
Work-study programme students explore international communication issues, specifically during a European learning trip dedicated to innovative media and organisations.
The number of spots available in the work-study programme is limited. Contact us for more information.