Post-Bac+2 curriculum

Information and communication sciences: theory

Communication policies: methods and strategies

• Applied study methods in communication and media
• Professional communication techniques (research and media monitoring)
• Introduction to InDesign and the design process
• E-learning and office automation tools
• Communications and media law
• Social media management
• Introduction to coding: the essentials of web development

Organisational theory: the communication approach

Dissertation methodologies

Professional learning support

• Careers and getting to know yourself
• Conferences on professional and work cultures

International

• English
• Foreign language 2

Cross-disciplinary projects

• Workshops (e.g. videos, blogs, radio, photography, journalism, storytelling, etc.)
• Orientation seminar
• Integration seminar

During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:

• Art and culture
• Politics and civics
• Sports and health
• Tourism and the environment
• Science and industry
• Social and sensitive causes

During this term, Audencia SciencesCom (communications and media programmes) encourages students to explore other professional activities and new horizons and environments in order to nurture their curiosity, which is an essential trait in the professions they are pursuing.

There are three options:

• Term abroad as part of a student exchange programme
• Internship abroad
• Work-study term in Audencia’s Grande Ecole Programme (a Grande Ecole is a highly selective higher education establishment in France) specialising in HR, marketing, audio-visual production, etc.

Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.

Internships are key parts of students’ education. During their second year, they help them to reflect on their choice of profession.The business internship lasts eight to twelve weeks and takes place between the student’s second and third year. It is strongly recommended for students who have no previous business experience.

Examples of second year internships:

• Digital CSR communication assistant / Maisons du Monde
• Digital working assistant / BNP Paribas
• Account manager assistant / Publicis Luxe
• Community manager / iAdvize
• Communication assistant / Radio France

Organisations’ reputation and influence

This major focuses on organisations that regularly communicate and takes an in-depth look at strategies used by companies, charities, public institutions, communities and the communication agencies that advise them. By pursuing this major, future communication professionals will learn how to perform tasks relating to reputation, crisis communication, lobbying, consultancy, brand strategy, media strategy, employer branding, public relations, online reputation, and so on.

Target audience experience and engagement

This major focuses on users or clients and takes an in-depth look at engagement strategies used by brands and the organisations and agencies which support them, as well as the experience they share with their target audiences around services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks relating to in-house communication, events, coordinating social networks and communities, advertising, strategic planning, the user/client experience, support for change, and so on.

Media and content production

This major focuses on messaging and takes an in-depth look at editorial strategies used by organisations (e.g. companies, charities, public institutions and communities), from content production to distribution and monetisation.By pursuing this major, future communication professionals will learn how to perform tasks relating to brand content, journalism, storytelling, web and audio-visual production, distribution, copywriting, media economics, and so on.

Content, experience and target audience engagement (work-study programme)

This major focuses on editorial choices for the engagement strategies used by brands, organisations and agencies, as well as on the experience they offer to and share with their target audiences around products or services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks which combine content production and distribution with event organisation and community coordination (e.g. clients, press, social networks, etc.).

During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:

• Art and culture
• Politics and civics
• Sports and health
• Tourism and the environment
• Science and industry
• Social and sensitive causes

Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.

The final internship takes place in the third year and is designed to enable students to become a full part of a workplace setting.

Examples of final internships:

• Press and influence division assistant / Chanel
• Advertising manager / BETC
• Events communication manager / Alliance Française Los Angeles
• Assistant brand manager / Canal+
• In-house communication manager / Air Tahiti Nui
• Editorial coordinator / M6
• Digital, press and media communication assistant / Danone
• Assistant project manager in communication, media and advertising / Hermes