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Post-Bac+3 curriculum

Post-Bac+3 curriculum

After completing their baccalaureate plus three years of higher education (referred to as Bac+3 in France), students admitted into Audencia SciencesCom (communications and media programmes) enter the second-year programme to complete another two years culminating in a Bac+5 (baccalaureate plus five years of higher education) certified by the Ministry of Higher Education, Research and Innovation (Ministère de l'Enseignement Supérieure, de la Recherche et de l’Innovation).

As the industry evolves, Audencia SciencesCom’s generalist approach to communications and media and its range of majors and specialisms provide the communication professionals we train not only with a solid theoretical foundation, but also the skills expected of them in the professional world.

Key informations

  • Admission requirements: Must have or be about to obtain a Bac+3 (baccalaureate plus three years of higher education) (e.g. a recognised bachelor’s degree, L3 - three-year undergraduate diploma, DUETI - international undergraduate diploma in technology, etc.).

  • Selection: Exam focusing on analysis, reflection and synthesising information + general culture exam + English exam + individual interview + group interview + oral English skills.
     
  • Exam dates for 2020:- Saturday, 25 January 2020- Saturday, 14 March 2020- Saturday, 16 May 2020

  • Registration for the 2020 exam opens on Monday, 28 October 2019

Programme

The second year is crucial. It focuses on strengthening students’ foundational skills and knowledge in communication and media.

Information and communication sciences: theory

Communication policies: methods and strategies

  • Applied study methods in communication and media
  • Professional communication techniques (research and media monitoring)
  • Introduction to InDesign and the design process
  • E-learning and office automation tools
  • Communications and media law
  • Social media management
  • Introduction to coding: the essentials of web development

Organisational theory: the communication approach

Dissertation methodologies

Professional learning support

  • Careers and getting to know yourself
  • Conferences on professional and work cultures

International

  • English
  • Foreign language 2

Cross-disciplinary projects

  • Workshops (e.g. videos, blogs, radio, photography, journalism, storytelling, etc.)
  • Orientation seminar
  • Integration seminar

During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:

  • Art and culture
  • Politics and civics
  • Sports and health
  • Tourism and the environment
  • Science and industry
  • Social and sensitive causes

Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.

Internships are key parts of students’ education. During their second year, they help them to reflect on their choice of profession.

Examples of second year internships:

  • Digital CSR communication assistant / Maisons du Monde
  • Digital working assistant / BNP Paribas
  • Account manager assistant / Publicis Luxe
  • Community manager / iAdvize
  • Communication assistant / Radio France

Specialist majors: To complement their particularly well-rounded foundation, students will choose a major which will enable them to deepen their knowledge and skills around a specific subject. Thanks to this approach, students specialise in a single communications and media area and shape their timetable to best suit their career objectives.

The third year is a pivotal moment that focuses on advanced training designed to help students enter the workforce.

Information and communication sciences: the epistemological approach

  • Epistemology of information and communication sciences
  • Seminar on human and social science methods

Communication policies: strategies and management

  • Strategic communication
  • Critical marketing
  • Monitoring media and research

Organisational theory

  • Organisational theory: the managerial approach
  • Organisational theory: the communication approach

©Micro-agence Conseil

©Micro-agence Etudes

Dissertation methodologies

Professional learning support

  • Careers and getting to know yourself
  • Conferences on professional and work cultures

International

  • English
  • Foreign language 2 (optional: Spanish or German)

Cross-disciplinary projects

  • Workshops (e.g. videos, blogs, radio, photography, journalism, storytelling, etc.)
  • Integration seminar

Organisations’ reputation and influence

This major focuses on organisations that regularly communicate and takes an in-depth look at influential strategies used by companies, charities, public institutions, communities and the communication agencies that advise them. By pursuing this major, future communication professionals will learn how to perform tasks relating to reputation, crisis communication, lobbying, consultancy, brand strategy, media strategy, employer branding, public relations, online reputation, and so on.

Target audience experience and engagement

This major focuses on users or clients and takes an in-depth look at engagement strategies used by brands and the organisations and agencies which support them, as well as the experience they share with their target audiences around services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks relating to in-house communication, events, coordinating social networks and communities, advertising, strategic planning, the user/client experience, support for changes, and so on.

Media and content production

This major focuses on messaging and takes an in-depth look at editorial strategies used by organisations (e.g. companies, charities, public institutions and communities), from content production to distribution and monetisation.

By pursuing this major, future communication professionals will learn how to perform tasks relating to brand content, journalism, storytelling, web and audio-visual production, distribution, copywriting, media economics, and so on.

Content, experience and target audience engagement (work-study programme)

This major focuses on editorial choices for engagement strategies used by brands, organisations and agencies, as well as on the experience they offer to and share with their target audiences around products or services, activities, regions and places. By pursuing this major, future communication professionals will learn how to perform tasks which combine content production and distribution with event organisation and community coordination (e.g. clients, press, social networks, etc.).

During this term, Audencia SciencesCom (communications and media programmes) encourages students to explore other professional activities and new horizons and environments in order to nurture their curiosity, which is an essential trait in the professions they are pursuing.

There are three options:

  • Term abroad as part of a student exchange programme
  • Internship abroad
  • Work-study term in Audencia’s Grande Ecole Programme (a Grande Ecole is a highly selective higher education establishment in France) specialising in HR, marketing, audio-visual production, etc.

During their master’s programme, each student will choose a specialist pathway consisting of three courses to broaden their knowledge of the sector. There are six pathways to choose from:

  • Art and culture
  • Politics and civics
  • Sports and health
  • Tourism and the environment
  • Science and industry
  • Social and sensitive causes

Each student will write a research paper on a subject of their choice. They will receive group support through methodology classes, as well individual support from a teacher-researcher. The dissertation enables students to develop their expertise in a subject, their analytical methodology and a well-argued position.

Internships are key parts of students’ education. They help them to reflect on their choice of profession and, in the third year, they are designed to enable students to become a full part of a workplace setting.

Examples of final internships:

  • Press and influence division assistant / Chanel
  • Advertising manager / BETC
  • Events communication manager / Alliance Française Los Angeles
  • Assistant brand manager / Canal+
  • In-house communication manager / Air Tahiti Nui
  • Editorial coordinator / M6
  • Digital, press and media communication assistant / Danone

Work-study curriculum

Students have the option to complete their entire master’s degree as a work-study programme.

For 24 months, students spend four days with a company and one day in classes under a vocational training or apprenticeship contract.

Work-study programme students explore international communication issues, specifically during a European learning trip dedicated to innovative media and organisations.

The number of spots available in the work-study programme is limited. Contact us for more information.